Play With Time’ introduces cameo appearances with influencers from across Europe, United States and Russia
MARTINI® celebrates the start of summer with launch of new brand film
Acclaimed TV and commercial director Autumn De Wilde and Cinematographer Luca Bigazzi join forces to bring their vision of Italian Joy of Living to the party
22nd June 2017 – Hamilton, Bermuda – MARTINI®, the world’s leading vermouth and best-selling Italian sparkling wine brand, is celebrating the summer in style, with the launch of its new brand campaign film.
The 60 second cinematic spectacle, entitled “Play With Time” was shot against the iconic backdrop of Rome, and truly brings to life the ‘gioia di vivere’ (Italian joy of living). Set to the tune of “Via con me,” a track, composed and performed by Asti-born jazz singer Paulo Conte, we see the film’s heroine ‘Verde’ leading the viewer through the bustling streets of the city. Choreographed by Grammy Award-nominated Ryan Heffington, Verde (played by U.S. model Madisyn Ritland) is captured on her journey to meet up with friends, to enjoy an aperitivo moment. Various characters are seen weaving their way through the side streets and riding on scooters, before they converge on a picturesque piazza. After a playful dance around the square, the party really starts buzzing when a classic long drink of MARTINI® & Tonic is served by one of the world’s best bartenders, Simone Caporale.
The scenes also feature cameo appearances by TV and film influencers from Russia, Ravshana Kurkova and Sasha Petrov; ex-Formula One® driver Susie Wolff, and French fashion blogger, Camille Charriere, holding court with a group of well-dressed fashionistas.
The film was directed by Hollywood photographer and director, Autumn De Wilde. Autumn is renowned for being able to blur the lines between art and advertising, for which she has been featured in Vogue and honoured in the London International Awards and Berlin Fashion Festival.
Cinematographer Luca Bigazzi was director of photography on the production and is celebrated for his work on the English-language Italian drama series ‘The Young Pope’ and critically-acclaimed film, La Grande Bellezza (The Great Beauty).
The choreography was created by Ryan Heffington, who choreographed Sia’s ‘Chandelier’ video – which has been viewed over 1.6 billion times.
Caroline Hipperson, Global Brand Director for MARTINI®, commented: "The new MARTINI communication is all about enjoying life the Italian way - getting together with friends in the late afternoon sunshine and truly being in the moment, completely carefree. The drink at the centre is the MARTINI® & Tonic, which is quickly becoming the drink of the summer."
Nick Stringer, Director of Creative Excellence, Bacardi Brands added: “AMV BBDO and Autumn De Wilde have created a beautiful piece of film. There’s been a real spirit of collaboration across the whole campaign this summer. Autumn definitely brought her A-team with her to deliver the musicality, cinematography, and choreography that perfectly captures the joy and style that befits a great Italian brand like MARTINI.”
The 60 second film will premiere across digital channels from 22nd June 2017 and the 90 second film will be broadcast across the influencers’ own channels.
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For more information:
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Notes to Editors:
About the influencers:
Starting his career in a humble fashion in a small coffee bar in the heart of Como, Italy, Simone travelled throughout Europe and the Americas working in various cocktails establishments. In 2009, Simone arrived in London and joined the bar team at Roast in Borough Market before moving to Artesian in 2010.Simone has been credited with reinventing the five-star hotel bar experience, leading The Artesian at The Langham in London to win the World's Best Bar for 4 years in a row. He was also awarded ‘International Bartender of the Year’ at the Spirited Awards in 2014. His recent project for the P(OUR) Symposium is a not-for-profit organisation with a focus on educating new recruits within the drinks industry.
Ravshana is a popular TV, film and theatre actress, as well as a model and fashion brand ambassador for Patrizia Pepe in Russia. Born in Uzbekistan to an actress and director mother and theatre actor father, she originally trained to be a ballet dancer. After moving to Moscow in the late 1990s, she attended university before moving into television as a production assistant.
Sasha is considered to be one of Russia's most popular young actors. Born in 1989 as Aleksander Petrov, he has worked on many films including Sheep & Wolves (2016) and Attraction (2017). Sasha is now involved in a personal project to support young poets and writers, encouraging them to publish their works.
Susie was the first woman to participate in an F1 race meeting for 22 years, and since retiring and becoming a mother, is now an analyst for Channel 4's F1 coverage. She has joined forces with the Motor Sports Association to launch 'Dare to be different', to inspire and celebrate women in all aspects of motor sports
French-British blogger Camille Charrière has established her website ‘Camille Over The Rainbow’, which is one of the most prominent fashion blogs of the moment. While Camille was born and bred in France, her British mother planted a connection to the UK from the beginning, and a couple of years ago, she took the plunge and moved to London full time. At the time, Camille was studying law but never felt that this career was where she wanted to end up. Instead she started writing a blog and discovered two new loves of her life; fashion and London.
About the Director:
Director Autumn de Wilde’s father, Jerry de Wilde, is an art and commercial photographer noted for his photos of Jimi Hendrix, the Monterey Pop Festival and other icons of the 1960s. Autumn de Wilde had no formal education in photography, but learned photography from her father.
De Wilde has photographed CD covers for The Raconteurs, The White Stripes and Beck to name but a few. Her portrait subjects include Willie Nelson, Sean Watkins, Ryan Adams, Sonic Youth, Tegan and Sara and Wolfmother. De Wilde's live concert documentary work includes The Flaming Lips, Spoon, and the Arcade Fire. In 2010, De Wilde offered commentary in a series of reissues for the back catalog of Nick Cave & The Bad Seeds, appearing in the accompanying documentaries entitled "Do You Love Me Like I Love You".
About the Cinematographer:
Luca Bigazzi is an Italian cinematographer who has won seven David di Donatello Awards for Best Cinematography (with fourteen nominations in total). He was Director of Photography on The Young Pope, Youth, The Great Beauty and Bridges of Sarajevo to name but a few.
About the Choreographer:
Choreographer Ryan Heffington is a dancer, choreographer and dance studio owner based in Los Angeles. He was nominated for two Grammy Awards for choreographing the music videos for Arcade Fire's "We Exist" (2013) and Sia's "Chandelier" (2014), winning a VMA Award for the latter.
One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality sparkling wines. The award-winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. The MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosato, MARTINI Rosso, MARTINI Extra Dry, MARTINI Asti, MARTINI Prosecco, MARTINI Rosé, MARTINI Brut and MARTINI Royale, MARTINI Bitter, MARTINI China, MARTINI Riesling. Created in 1863 in Turin, Italy, the MARTINI brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda, and continues to be the market leader of the category. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
©2017 MARTINI, ITS TRADE DRESSES AND THE BAR AND BALL LOGO ARE TRADEMARKS. PLEASE DRINK MARTINI RESPONSIBLY.