BOMBAY SAPPHIRE® LAUNCHES A SERIES OF EXPERIMENTAL TASTE AND SENSORY EVENTS ENTITLED ‘THE GRAND JOURNEY’ ACROSS EUROPE

THE WORLD’S PREMIER GIN WILL EMBARK ON A SIX-CITY TOUR THAT IS SET TO RE-INVENT AND CHALLENGE CONVENTIONS OF TASTE….

Read More
Read Less

COMING TO LONDON ON MONDAY 17TH OCTOBER – FOR 1 WEEK ONLY.

BOMBAY SAPPHIRE®, the world and UK’s #1 premier gin, announces the launch of The Grand Journey, a one-off immersive drinking and tasting experience that pushes the boundaries of artistic expression in redefining traditional mixology and culinary conventions. Created by the House of Bombay and leading design talent The Robin Collective, The Grand Journey celebrates the beauty and richness behind the creation of BOMBAY SAPPHIRE.

A virtual passage around the world, The Grand Journey is inspired by the 10 beautiful botanical locations used to create the gin; where guests will be transported from Morocco to Murcia, Spain to Saxony on a journey that fuses the worlds of art, food and visual design.

BOMBAY SAPPHIRE is working in collaboration with avant-garde talent that includes The Robin Collective (Purveyors of Curious Events and Experimental Food) and award-winning Canadian mixologist Geoff Robinson (known for his creative work at Happiness Forgets, listed in the ‘ 50 Best Bars’)to create an interactive story and unique interpretation for BOMBAY SAPPHIRE.

The Journey:

The Grand Journey is a global creative project that will roll out across six European cities, bringing a truly worldly interactive journey to a wider audience. The tour will take place from October to December 2016 and can be seen in Antwerp, London, Madrid, Barcelona, Berlin and finally in Amsterdam.

Guests will be entertained for 60 mins as they voyage into the world of BOMBAY SAPPHIRE and the ingredients that make BOMBAY SAPPHIRE. Guests will be welcomed by a cast of characters including a Train Guard who will host each event and use botanical locations to reveal a different flavour to tell a new story.

The serves and taster dishes created by The Robin Collective will be presented in a multi-sensory manner, meaning that moving images are projected onto the surrounding walls; music, fragrance and lighting match the individual offerings; and the service of many courses will involve mini theatrical performances from staff. 

On board the train, an array of serves and dishes will be served, to more complex creations by The Robin Collective such asOrris Root mist and colour-changing palate cleaners.

A table of up to six people can be reserved for each sitting.

Tickets are priced at £30 and can be purchased here.

For further press information, photography and interview requests please contact:

Natalie.kutscher@oglivy.com                                                                                                                     

About BOMBAY SAPPHIRE®

BOMBAY SAPPHIRE is the world's fastest growing premium gin and number one premium gin by value. Based on a secret 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The natural flavours of the botanicals are captured through a delicate distillation process called Vapour Infusion which results in the tantalising, smooth and complex taste that is BOMBAY SAPPHIRE.

The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Enjoy BOMBAY SAPPHIRE responsibly.

www.bombaysapphire.com

www.facebook.com/BombaySapphire

www.twitter.com/BombaySapphire

 

Images