MARTINI® Energized by Hydropower from the Italian Alps

Building on current programs and efficiencies that reduce its environmental impacts, the Bacardi “Good Spirited” sustainability program sets specific goals

Read More
Read Less

Hamilton, Bermuda, March 22, 2017 – In celebration of World Water Day today, MARTINI®, as part of the Bacardi family of brands, maintains an enduring commitment to sustainability. From the breathtaking magnificence of the northern Italian Alps comes pure power – hydroelectric power – that helps drive sustainable production of MARTINI vermouths and sparkling wines.

“Hydropower – the production of electrical power through the use of falling or flowing water – is one of the cleanest ways to produce electricity without significant impact to the environment,” says Fulvio Baratella, MARTINI Technical Service Manager, in charge of environmental engineering at the MARTINI facility.

In the village of Pessione, just outside Turin, Italy, the largest MARTINI facility in the world has been in operation for more than 150 years. Since 2010, almost all of the electricity consumed at the facility comes from renewable sources, including hydropower. “With the use of renewable energy, we have cut greenhouse gas emissions for the brand by more than 40 percent, equivalent to removing more than 800 cars from the highway,” explains Giorgio Castagnotti, MARTINI Operations Director, responsible for all operations at the Pessione site. “In addition to the more than 40 percent reduction in greenhouse gas emissions since 2006, MARTINI has saved 100,000 of its cork stoppers from going to landfills by reusing them for natural decorations and green building.”